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Why Microsoft Ads?

Every day, millions of people type keywords into search engines, looking for products and services. With search advertising, you create ads and bid on keywords.  Whether customers want to purchase a product, request a service or sign up for information, your goal is to get customers to see your ad and go to your website, call your store, or download your app. You can accomplish this by having your ad appear at the top of the search results page, in the “Ads” sections.

  • With Microsoft Advertising you can reach 167 million unique users. These users spend 26% more online than the average internet searcher. 
  • Leveraging the powerful targeting features of Microsoft Advertising, you can reach this engaged audience and connect with high-quality customers.

You can create your own keyword lists or use the Microsoft Advertising keyword research tools to identify effective keywords and keyword bids. Creating an effective keyword list is important. You may have a great targeting strategy, but without a great keyword list, customers may never see your ads.

  • Identify the right keywords.
  • Choose optimal keyword bids.
  • Analyze performance & optimize.
  • Improve campaign performance.

Microsoft Advertising means business success. We support businesses with solutions and expertise that go beyond advertising. Microsoft Advertising helps you turn your data into high-performing marketing solutions through advertising insights, data visualization, cloud, CRM, and AI-powered marketing services.

  • Microsoft Search Network receives 9.4 billion monthly queries in the US across all devices,2 helping you connect with over 129 million unique searchers per month.

  • With the Microsoft Audience Network, you can reach almost 140 million total unique visitors across MSN and Outlook.com.

why microsoft ads

Features to Drive
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Reach your ideal customer with these Microsoft Advertising features:
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